New Wine Mobile App Makes Choosing the Right Wine Easy!

A new free mobile application is changing the way Ontario wine lovers find, buy and enjoy wine this fall. The Natalie MacLean Wine Picks & Pairings app lets you use your smartphone camera to snap a picture of any bottle label bar code in the Liquor Control Board of Ontario (LCBO). With one click, you get tasting notes, scores, and food pairings.

“You’re in the liquor store wondering if you should buy the bottle with the castle on its label or the one with the fluffy squirrel,” says Natalie MacLean, the Ottawa editor of Ontario’s largest wine web site

“Now you just point and click to find out if that pinot noir actually is a good wine to go with your turkey, or if the chardonnay would work with your mashed potatoes. No more guesswork based on castles and critters.”

The app’s key features allow you to:

• Instantly access tasting notes, scores, prices, recipes and food pairings

• Search 150,000 wines at the LCBO

• Get real-time stock for every wine at the  LCBO in which you’re shopping

• Check the number of bottles in stock  at nearby stores via GPS real-time inventory search

• Track your purchases in your virtual  cellar with just a few clicks

• Create a wine journal with your own wine notes and pictures in the app

• Share your favourite wines and pairings  on Twitter and Facebook

The new Wine Picks & Pairings app is the next generation of Natalie’s mobile app, which was selected among the top five food-and-wine apps by both Computerworld Magazine and the New York Times. In addition, it’s the only one featured on Apple’s iTunes store under App Essentials for both “Food & Wine” and “Date-Night.”

Fans use Ontario’s most popular wine and food app to get more than 700,000

wine picks and food pairing suggestions a month. The number of users has grown 230% over the past year. The app, designed by Fluid Trends, bundles a suite of  ten wine apps including reviews; cellar journals; recipes; food pairings; articles; blog posts; a wine glossary; a bi-weekly newsletter; a directory of wineries around the world; plus excerpts from Natalie’s bestselling book Red, White and Drunk All Over; as well as her new book due out this fall Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines.

A certified sommelier and winner of the World’s Best Wine Writer award at the World Food Media Awards, Natalie wrote and vetted all the pairings and wine reviews in the app, rather than relying on computer-generated algorithms and crowd-sourced material.

Why not put ‘Natalie MacLean’ to work this autumn? Invite family and friends for Thanksgiving and create the ultimate feast using suggestions from ‘Natalie’s Top 10 Thanksgiving Wine Pairing’ or for a more precise wine/food pairing utilize the Natalie MacLean Wine Picks & Pairings app.


Natalie’s Top 10 Thanksgiving  Wine Pairings 

1.  Turkey and Pinot Noir

2.  Chestnut Stuffing and Syrah

3.  Creamed Corn and Chardonnay

4.  Cranberry Sauce and Zinfandel

5.  Mashed Potatoes and Pinot Grigio

6.  Green Beans and Sauvignon Blanc

7.  Harvest Vegetable Soup and  Sparkling Wine

8.  Sweet Potatoes and Riesling

9.  Pumpkin Pie and Icewine

10. Pecan Pie and Tawny Port


Where to Download the App 

Download the free Natalie MacLean Wine Picks & Pairings app for iPod Touch or iPhone:

For BlackBerry visit App World:

For Droid, Nexus One, Nokia, Windows 7 and other smartphones, use the mobilized website at:


About Natalie MacLean

Natalie MacLean is an Ottawa wine journalist and author of Red, White and Drunk All Over. Her second book, Unquenchable: A Tipsy Quest for the World’s Best Bargain Wines, will be published this fall. She connects with more than 123,000 wine and food lovers who get her free e-newsletter. Natalie MacLean is the only person to have won both the M.F.K. Fisher Distinguished Writing Award from the James Beard Foundation and the M.F.K. Fisher Award for Excellence in Culinary Writing from Les Dames d’Escoffier International. For more information visit


To Connect with Natalie Maclean 

Photo: Natalie MacLean is a wine journalist, bestselling author and a certified sommelier 


Category: FOOD & DRINK, Wine